Avid Thirty years ago, Avid broke new ground by reimagining content creation. Our revolutionary nonlinear editor was the first to digitize video content. It redefined the media industry and is still the gold standard. Today, Avid is reshaping the entire media value chain with powerful technology for creating, managing, storing, distributing and monetizing film, television and music. Our tools and platforms empower more than a million users and thousands of media enterprises to tell powerful stories and build better businesses. With enhanced collaboration, advanced automation, end-to-end integration and workflow orchestration, Avid today helps aspiring artists, creative professionals, production teams and media enterprises to thrive in the digital era.